For this rebranding concept, I transformed Shock Top’s existing visual identity into a high-energy, 'grunge-inspired' aesthetic. While the original brand utilizes a flat design, I sought to elevate the personality of the 'Orange Slice' mascot by introducing hand-drawn typography and a 'rockstar' edge. By maintaining the brand's signature vibrant color palette while modernizing the illustrative style, I created a more cohesive and aggressive brand identity that demands attention in a competitive market.
Shock Top's Original Design
