Conceptualized and executed a new brand mark for DCLI's GPS Portal, engineered to scale across multiple digital platforms while reinforcing the established DCLI visual identity.
Unselected Iterations & Exploratory Concepts:
This iteration explored a 'Location Pin' ligature within the primary logotype. While the final brand identity pivoted to a different aesthetic, this version showcases the conceptual 'Discovery Phase' of the project and my approach to integrating functional iconography into custom typography.
GPS icons and imagery
Asset icons and functionalities
hover over state
